An SSP is software that lets publishers sell display, mobile and video ad impressions to potential buyers – automatically and in real time. This includes ad exchanges, networks and demand side platforms (DSPs), giving publishers greater control of their inventory and CPMs.
Porque amplia este alcance Destes anúncios em vídeo a um conjunto por sites e apps do editores relevantes.
As a retail marketer, you know that consumers spend big money both online and in-store. And while it’s great they’re buying in both places, it can be challenging to track the total effectiveness of your marketing campaigns.
Você está executando uma campanha de vídeo do Google de modo a aumentar o reconhecimento. Sua própria meta é medir o seguinte: quantas vezes seus anúncios foram veiculados de modo a as vizinhos e quantas vezes cada um deles foi exibido em diferentes dispositivos e formatos.
Implementar a publicidade online em sua própria estratégia de marketing Têm a possibilidade de parecer uma tarefa assustadora, contudo usando o saber certo e a abordagem correta, pode ser uma maneira eficaz por impulsionar o crescimento de seu negócio.
Much of this revolution was kickstarted by computers and programmatic buying; today it’s being driven further by a popular advertising technique known as real-time bidding (RTB).
Determinar o orçamento disponível para a publicidade digital é essencial de modo a evitar gastos excessivos e garantir que ESTES recursos sejam alocados adequadamente de modo a alcançar ESTES objetivos estabelecidos.
RTB ecosystem consists of several types of parties that typically participate in the RTB process (see Figure 1):
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies.
You can also choose which domain blocking rules should be implemented. And those who aren't satisfied with dozens of pre-installed blocklists can import and export their own custom rules.
This, in turn, yields better ROI and higher eCPMs. RTB also allows advertisers to adjust their campaign budgets in real-time in order to optimize campaign performance.
As Video Solutions do Google simplificam este processo por criaçãeste here do campanhas porque se alinham automaticamente aos objetivos do marketing.
Promociona tu aplicación Llega a las personas qual estacionaestaficafixa jazepararpermanecequedan interesadas en aplicaciones saiba como la tuya y aumenta las instalaciones o vuelve a captar la atención do los usuarios actuales de modo a que realicen más acciones en la aplicación.
Publishers and advertisers can both set parameters for RTB, such as minimum prices and maximum bids, as well as prioritize specific deals and inventory.